Tuesday, 15 April 2008

Week 2-Block out and product

I found these on the lush web-site and I was seeing what they make of there soap. I found the illustrations to be really fun and colourful to look at, so the lush shop have used cartoon strips to make the product interesting to customers.



I started to do a block out of the hotel room before talking with the 3D group, they liked the idea but want it to be more modern so I will be able to redo room:


The lush product that I had to try and make:



Monday, 14 April 2008

Week 2-ideas

I was talking with Chris and we had could up with a few ideas, we both went away and begun to sketch out loads of different ideas for the packaging, soap and the hotel.

A sketch of a girl character design, looking at possible ideas, but when looking at Chris ideas, I think we will go with his because they are really good ideas and have great personalities (bellboy):
A few drawing of a hotel room, quick ideas that I drew out to show Chris my ideas:



A couple of sketches to show what we could included in our hotel room.
  • bed
  • wardrobe
  • table
  • desk
  • lamp
  • chairs
  • lights
  • doors
  • windows
  • t.v
  • phone
  • picture frames
  • toilet
  • bath/shower
  • towels
  • soap
  • sink
  • mirror





A birds eye view of what a hotel from could look like:




This was some cut out from mags and books of textures we could use for our present package, I picked these because they looked like the paper lush sell in there shop.









A quick drawing of the square colour of the lush soaps and the idea of making them round to put into the pot?





A couple of ideas on the style or pattern on the pot, I took the idea of the lush web-site of having patterns over there candle design, so using that idea, having a pot with a lid. Having decoration on and around the pot, that someone would want to keep.





A quick Step by Step plan on the product opening, we had the idea of having butterfly's flying from the product then them opening the present to refill, the pretty box and the character opens the container to see the lush soap.




I went on the Internet and the lush shop to get some ideas on packaging. I did a few quick drawing to show Chris some ideas I had and seen. I like the idea of a birthday present design, so I was mainly looking at wrapping paper with bows. The other idea was when you open the package you will find a lovely pot that you can re-fill after the product is finished. I got the idea from listening to the product designers, when they said about having a re-fill able pot.










Wednesday, 9 April 2008

Week 1-Packaging












Above are the packages from the lush shop, with its creative soap design they have tried to match the soap to the packaging by making it colourful and a bit crazy. I find the soap and packaging both creative and I think that people would the the product because of its quines.





























Me and Chris have thought of the packaging idea for the soap lush. The 3D product group haven't replied to our messages yet, but we are sticking to the idea of having the product in a hotel and the idea of packaging. We have come up with the idea of having the soap in a box package. Lush the shop raps up there soaps in gift boxes, which looks like presents so we had the thought of having a butterfly rapping paper that comes to live and the butterfly's fly across the room, then unties the bow on the package to relieve the re-usable lush package box, then when the person opens the box then the character will present the soap from lush.
Since we haven't heard from the other group yet me and Chris have started using our ideas and have begun sketching the packaging/soaps and also having ideas for the hotel room. We were thinking of having us in a hotel doing it in live action mixed with 3D animation, but now we are thinking of building the hotel room in 3D, because it would be easier to do the filming were if we were in a hotel room the hotel its self might not let us film. So for now I'm going to be sketching room ideas and packaging to get an idea of what we can do, also for our presentation to the 3D product designers we have loads of ideas we can discuss. Hopefully by next week we might have made contact with the other group so me and Chris can then finalize some of our ideas.

Tuesday, 8 April 2008

Week 1

The shop of lush. I went to the shop in Bromley and got a few images to show what type of designs they do, I also got some other images of the shop from the lush web-site at www.lush.com. I find there soap really interesting to look at and there handmade production with a huge imagination gives the product a name of its own, because there isn't any adverts for lust, it helps me and Chris to have more of an open mind to create a good animation for lust because we have nothing to work from previous adverts. I have been looking at the adverts on television to get ideas of how we can use colour and animation in a live action advert to produce some interesting adverts for the lust.









Week 1

These are some of the soap products from lush that I found very interesting to use as the soap product for the advertisement.








Me and Chris have been chosen to do an advert for lush. we have emailed the 3D product design group that pitched the idea to us and are waiting there email to meet and and discus the idea further. We want to stick to there brief as much as possible, but me and Chris thought that instead of having the soap from lush being plain and boring with the shop product isn't, we were hoping to persuade them into changing the idea of having the soap the normal lush colour and design. On our group blog we have shown the emails, timetable, schedules our ideas and comments on what we can do with the product.

I went to the lush shop yesterday were I picked up there news paper called the Lush Times, which list there products with prices, funny names. ingredients, weights and a mini picture design in the corner of each product letting the consumer know if the product is good for kids, skin soothing, good for lads and mind calming.

I had many ideas on what to do with the advertising of the product for example:
This product is on of the soaps in lush when looking at it, it reminds me of the ocean, and I thought that we could use this as a template of having the consumer smell the product and the scene change into being at the ocean mixing the product with look and smell, making the advert interesting.



The other idea was by Chris to have flowers and butterflies coming out of the product from previous advertising making the advert colourful using animation to show the product smelling of outside: The other idea was to hopefully after we have spoken to the 3D production group to have the idea of making the product a rich brand because the soap is expensive, to have it in a rich hotel were the 3D product group wanted the soap advertised as a freebie in the hotel, to have the concept of having a upper class hotel, with a rich merchandise in the hotel.